Website Speed

The speed of a website means a lot to the web users as it creates the first impression. Fast page load sells as it boosts sales, and amplifies visitor engagement and retention. Also, Google suggests that pages should load in the shortest time possible like a second. Websites with slow speed risk paying the price by having low search ranking. Therefore, it is essential to know the average speed of your website on a regular basis. There are free online tools that help in determining the speed of the website, they include

  • Google analytics

To view the site speed reports, you can follow the following procedure. First, sign in to Google Analytics, click view, open reports, and on behavior option, click site speed.

  • Pingdom

Visit http.//, click the settings icon, and select the location closest to the web server and not the physical location. Paste the website URL and click the Test Now button. Pingdom gives a summary of your website performance at the top in the following forms: performance grade, requests, load time and page size. The critical form, in this case, is the load time.

  • BrowserMob

This is a free website performance and speed-testing tool offered by a Browser. This company provides website load monitoring and testing service. It offers a lot of information regarding your website speed including the number of page objects, total page weight and the average load time. It checks your website from four different locations to produce a global view of the website performance.

  • OctaGate Site Timer

You copy paste your website URL, and it will produce a bar graph containing all the web page objects with information like duration and download start and end times for each. It is essential at identifying the slow loading pages for their optimization to increase website speed.

  • Load Impact

It provides a lot of information on your website capability to handle website traffic. It can show the data information of graphs indicating the user load time and requests per minute. It helps in showing the condition of your web server and how fast, it handles the web page requests.

  • Site-Perf

It is a web-based speed testing tool that shows essential data regarding page-rendering times such as the number of requests made, number of connections made and total download time. It is capable of running the test even when the website has HTTP authentication and ability to duplicate different forms of internet connections.

  • WebPagetest

This online tool tests your website average loading speed in real browsers: IE, Firefox, and Chrome and it has an option of conducting the test multiple locations globally. Its advanced settings allow simulation of average internet connection speeds and ad-blocking allowing you to view the performance cost of running adverts on your website.

  • Web Page Analyzer

This is probably one of the oldest speed-testing, and it provides data on your website’s page size, load time and assets. It also recommends how the speed can be improved.

  • Show Slow

It is the web-based version of the Show Slow open-source server application. It gives you a chance to add your website URL to be public -monitored and it captures results regularly through three of the favorite testing tools: Dyna Trace, YSlow and Page Speed. However, registration is required in this tool.

There are other favorite testing tools for average loading speed you can use such as Webslug, Gomez, WebWait, GTmetrix and Search metrics and help improve the visibility of your website on the search engines.