Free social media analytics

Most business owners and marketers understand the crucial need for tools to measure their social media efforts. Effective Social media marketing will develop your brand and generate more revenue for your business. With the right social media analytics tools, you can create great social content and extract meaningful metrics to build an engaged audience. Here is a list of some of the best social media analytics tools.

Sprout Social

With Sprout’s social media analytics, you can measure how your business is performing on all channels within a single platform. Having all of your analytics in one place makes it easier to track and analyze your efforts across multiple profiles and platforms. Sprout social is recommended for brands that manage multiple social media profiles across various networks.


The buffer is an excellent social media analytic tool as well as a social media management tool. Meaning it will benefit your business in two main ways. As a social media management tool, you can create all your social content at one session. Buffer will then choose which social networks to post them to, and at which times throughout the day or week. And as a social analytics tool, buffer shortens your links and tracks engagement so you can see how many people are engaging with your posts. It also identifies your top post of the day.


Followerwonk aims at exploring and growing your social media graph. You can analyze your Twitter metrics to better understand who your followers are when they tweet and where they are located. Followerwonk creates actionable graphical images that enable you to compare and contrast your social media graph to others, as well as find influencers, engage and connect with them.


This social media analytical tool is precisely for Instagram. One of the exceptional features that make Iconosquare stand out from other tools is it analyzes photos and videos, as well as gives you insights into the Instagram stories. With higher level plans, you can even get influencer analytics as well. It is the ideal tool for brands that have comprehensively invested in Instagram marketing.


Keyhole provides real-time social conversation tracking for Facebook, Twitter and Instagram. It precisely measures and highlights conversations around your brand and campaigns, enabling you to identify prospective customers and influencers looking for or talking about your services, and aids in driving engagement by finding and re-sharing relevant content.


Addictomatic is an easy-to-use tool that can be used to monitor your brand’s influence and reputation. It searches Twitter, Google, YouTube, Bing, Flicker and WordPress to find the most recent blog posts, news, images, or videos based on your keywords. It breaks the search results into headers, making them easier to navigate.


You can rely on BuzzSumo to track all the top social content in your niche. By typing a URL, keyword or phrase into the search bar, you will see who is sharing relevant content on each dominant social platform. You can then use the tool to promote your material, as it identifies the most influential sharers to reach out to. You can also see which posts are regularly shared throughout the year. You can even analyze Facebook pages, find influencers, and look up trending content. Buzzsumo is recommended for brands that that blog and distribute their content on social media.